The FPAC Members’ pledge to act as a fiduciary
states our dedication to acting in the best interests of our clients - even if those interests are not in line with our own. This commitment to integrity and objectivity improves outcomes for every client who benefits from the financial planning profession.
This pledge is not required by regulators anywhere in the country, and certain financial institutions have even campaigned against the concept - delaying our evolution into the profession that Canadians need. FPAC members are so committed to providing the best possible service to their clients that they are willing to put their own careers inside these institutions on the line.